ERP Vendor GuidesDOC-VENDORS-DEAR-SYS

DEAR Systems to Cin7 Core: The Rebrand, History and What Changed

DEAR Systems was acquired by Cin7 in 2021 and rebranded to Cin7 Core in 2022. This article covers the rebrand history, what changed, and what existing DEAR customers should know.

7 min read
1,500 words
Updated 2026-05-26

DEAR Systems → Cin7 Core: The Rebrand Story#

DEAR Systems was a popular ANZ Xero-attached inventory platform. In 2021, Cin7 acquired DEAR; in 2022, the rebrand to "Cin7 Core" landed.

Timeline#

  • 2012-2020: DEAR Systems as independent ANZ inventory platform
  • March 2021: Cin7 acquires DEAR Systems
  • 2022: Rebrand to Cin7 Core completes
  • 2023+: Continued development under Cin7 Core branding

What Changed#

Branding: Logos, colours, UI styling, marketing materials. Naming: "DEAR" replaced by "Cin7 Core" throughout. URLs: dearsystems.com redirects to cin7.com.

What Didn't Change#

Codebase: Same product. No forced migration. Functionality: Inventory, BOM, multi-channel, Xero integration consistent. Data structures: Customer/vendor/item master preserved. Team: Significant DEAR team continued under Cin7 Inc.

Why the Rebrand Happened#

Cin7 wanted two distinct products under one brand: - Cin7 Core — inventory-focused (former DEAR) - Cin7 Omni — multi-channel retail + POS (original Cin7)

See Also#

Cin7 vs Unleashed Comparison, Cin7 Alternatives, Cin7 Core Pricing 2026.

FAQ

Frequently Asked Questions

Is DEAR Systems still available?

No. DEAR Systems was rebranded to Cin7 Core in 2022 following Cin7's 2021 acquisition. Same codebase and team largely; only name and branding changed.

Why did DEAR rebrand to Cin7 Core?

Cin7 acquired DEAR in 2021 to consolidate ANZ inventory market. The 2022 rebrand positioned DEAR as the inventory product (Cin7 Core) alongside Cin7 Omni (the original multi-channel platform).

What changed in the rebrand?

Branding, naming, URLs. Underlying functionality and data structures unchanged.

Should I still call it DEAR or Cin7 Core?

Cin7 Core is the current name. Many longer-term customers still informally call it DEAR.

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